Last night I picked up a copy of REWORK written by Jason and David, the founders of 37signals. I tore through the first 100 pages in 20-30 minutes. I can already tell this is a great book and I strongly recommend it. I wouldn't say that REWORK is a wealth of information you don't, but need to know. Instead the book is one of those reads that articulate common sense ideas so well that it becomes exciting.
The REWORK book has been out for over a year, but I just caught wind of it from a CEO's reply on Sprouter.com. The catchy text on the back cover caught my eye. But the warning from Seth Godin on the cover to "ignore this book at your own peril" sold me.
Anyway just wanted to give props to the guys at 37signals for building great tools, writing a great book, and continuing to be a source of useful inspiration to those who consider themselves starters!